But online research revealed a more vibrant segment, of 18 to 26-year-olds.
Banglani said the online dating space favoured winners to take it all. Creating a highly engaged user base is vital, as that will help initiate monetising." Mirchandani, founder and managing director, Kae Capital, also emphasised growth rather than revenue.
Truly Madly uses the trust score ratings to assign trustworthiness of its users.
Verification of profiles is sometimes a deterrent for users, who don't wish to disclose more to these websites apart from some basic information.
The scale of customers is very important to the business." Bhatia, however, added the team aimed to start the monetising process within six months. Road ahead "We look to explore the market in Southeast Asia," Bhatia said.
Truly Madly is not a business that experiences large cash burn, since expenditure on marketing is limited.